ServicePricingTool
Business Tools
For Business Owners Package Builder

Detailing Package Price Builder

Create Basic, Standard, and Premium auto detailing packages using labor, hourly rate, supplies, add-ons, overhead, and target margin.

Built for auto detailing business owners planning service packages. Prices are planning estimates, not verified local market prices.

Not sure what these numbers mean?

Start with your estimated labor, supplies, and other direct costs. Choose the profit margin you want to target, and the builder will show the corresponding package price.

Learn how package pricing works

Editable examples

Start with a Template

Choose a starting point, then replace every value with your actual costs and scope.

Template values are editable examples, not verified market prices.

Basic

The customer-facing name of this service package. Example: Basic Wash.
List the work included so you can compare what customers receive at each level.

Standard Most Popular

Premium

Learn what to enter in the cost fields

Labor hours: Total working hours, not necessarily appointment time. One person for 3 hours = 3; two people for 2 hours each = 4.

Hourly labor rate: The dollar value you choose for each labor hour. It is not necessarily an employee wage.

Supplies cost: Total products used for one job—chemicals, towels, pads, compounds, coatings, and disposables. Enter 15, not 15%.

Other / add-on costs: Direct business costs such as travel, parking, equipment rental, or special materials—not the customer price of optional services.

Target margin: The share of the final selling price left after entered costs. Enter 25 for 25%, not 0.25.

Package comparison

Basic WashRecommended planning price$0.00

Estimated package cost
$0
Estimated profit
$0
Target margin
0%
Labor hours
0
See calculation
Most PopularFull DetailRecommended planning price$0.00

Estimated package cost
$0
Estimated profit
$0
Target margin
0%
Labor hours
0
See calculation
Premium DetailRecommended planning price$0.00

Estimated package cost
$0
Estimated profit
$0
Target margin
0%
Labor hours
0
See calculation

Cost limitation: Your estimated cost includes only the amounts entered above. Insurance, software, advertising, vehicle costs, taxes, payment-processing fees, equipment replacement, and other overhead may still affect what you need to charge.

How your package price is calculated

Suppose a detailing package needs 3 labor hours at $50 per hour, $15 of chemicals and towels, $10 of travel or other direct costs, and a 25% target margin.

  1. Calculate labor cost3 hours × $50/hour = $150
  2. Add direct package costs$150 labor + $15 supplies + $10 other costs = $175 total cost
  3. Apply the target margin25% = 0.25. Price = Cost ÷ (1 − Margin), so $175 ÷ 0.75 = $233.33.
  4. Calculate estimated profit$233.33 − $175.00 = $58.33
  5. Verify the margin$58.33 ÷ $233.33 × 100 ≈ 25%
Why isn't 25% simply added to my cost?

Adding 25% calculates a 25% markup, not a 25% profit margin. On $150 of cost, adding 25% gives a $187.50 price and $37.50 profit—but $37.50 ÷ $187.50 is only a 20% margin. To target a 25% margin, $150 ÷ 0.75 = $200; the $50 profit is 25% of the $200 selling price.

Markup

Measures profit compared with cost.

Markup % = Profit ÷ Cost × 100

Profit margin

Measures profit compared with selling price.

Margin % = Profit ÷ Selling Price × 100

Example: With $150 cost, $200 selling price, and $50 profit, markup is 33.3% while profit margin is 25%. ServicePricingTool uses target profit margin for package pricing, not markup.

Build a Pricing Sheet

Use the package prices above as a working price list, then compare them with the business pricing guides before publishing your menu.

Read Pricing Guides

Related Business Tools for Auto Detailers

Move from package planning to a job price and customer document.

Price an Auto Detailing JobCheck Detailing ProfitCalculate an Hourly RateCreate a Customer QuoteCreate an InvoiceOpen the Generic Package BuilderView All Business Tools

How this package builder works

Each package adds labor, supplies, and other entered direct costs, then divides that cost by one minus the target margin. This targets profit as a percentage of the selling price rather than applying a markup to cost.

Packages can help customers choose between service levels, but each package should have a clear scope so the customer understands what is included.

Disclaimer: These calculators are for educational and estimating purposes only. Your actual prices may vary based on location, experience, customer demand, job difficulty, materials, and business expenses.

Detailing package FAQ

How do I price an auto detailing job?

Package pricing starts with labor, supplies, add-ons, and margin, then gets adjusted for the vehicle and job difficulty.

What should I include in my detailing price?

Include the real cost of each service level, including labor, products, consumables, travel, fees, and overhead.

Should I charge more for SUVs and trucks?

Often yes. You can either add vehicle-size fees to packages or create separate price ranges by vehicle class.

How much profit margin should a detailer aim for?

Use a margin that supports your business goals after costs, and test each package with the profit calculator.

Are these calculator results exact?

No. Package prices are planning estimates and should be tested against real customer jobs.